Nathan Johnson Team MArketing Plan

Our streamlined system ensures your property moves quickly from decision to being seen by qualified buyers in the Colorado Springs market. Here is the critical process we manage before your home officially hits the MLS:

• Strategic Pricing & Launch Date: We begin by determining a precise, competitive listing price based on current, hyper-local comparables (comps) within your specific Colorado Springs neighborhood. We then set an optimized launch date to maximize exposure and buyer excitement.

• Finalizing Partnership: Review and digitally sign the Listing Contracts. (Examples of these key El Paso County documents are included in your seller packet.)

• Professional Photography Scheduling: We schedule your home's professional photoshoot. We only require 24 hours' notice to confirm the booking, maintaining our efficient timeline.

• Photo Prep & Staging: You prepare your home for its close-up, following the staging and decluttering guidelines we discussed today, ensuring your COS property looks its absolute best for the camera.

• Media Capture & Security Installation: The professional photos and 3D Matterport walk-throughs are captured. Simultaneously, we install your secure electronic lockbox and professional yard sign.

• Securing Access: The key is placed securely within the lockbox, ensuring easy, controlled access for licensed agents and buyer viewings.

• MLS Review & Accuracy Check: We draft the complete MLS listing description, carefully integrating all key features and benefits of your specific Colorado Springs property. You receive the listing for a final, critical review to ensure every detail is 100% accurate.

• Launch Day: Your property goes LIVE on the MLS and all major real estate sites. Showings are typically scheduled to begin the very next day, driving immediate demand across the Pikes Peak Region.

Securing a quick and profitable sale in the Colorado Springs market means being ready to showcase your home to qualified buyers at a moment's notice. Our process is designed to maximize exposure while respecting your privacy and security.

• Always Be Ready: Maintain "show-ready" condition at all times. In a competitive market like Colorado Springs, you never know when a serious buyer's request will come in. Readiness is key to securing a fast offer.

• Prioritize Security: Before any showing, ensure all important items, valuables, money, jewelry, and firearms are securely stored and out of sight. Utilize drawers, behind items in a closet, or a locked safe for maximum protection.

• Flexible Notice: You'll receive either one or two hours' notice for showing requests, depending on the preference we established for your needs. We use an efficient system to manage these requests across El Paso County.

• Approve Every Showing: If the home is occupied, you will need to approve the request. It is critical to approve showings promptly and avoid rescheduling, as delay often means losing a buyer in a fast-moving market like ours.

• Pet Management: All dogs must be completely out of the house and yard with you during the showing. If you have cats that could escape, please place a visible sign on the exterior door to alert agents.

• Buyer Privacy: During the designated showing time, you and all occupants must leave the premises. This ensures buyers feel comfortable discussing the property and fully visualize it as their potential new Colorado Springs home.

• Overlapping Showings are Encouraged: It is perfectly acceptable and often a positive sign to have multiple, overlapping showings. This activity signals high demand and can encourage stronger offers.

• Feedback Loop: Any feedback provided by the buyer's agent will be promptly shared with you, giving us valuable insight to fine-tune our selling strategy in the COS area.

 Accepting an offer is just the start! Our expert team manages every critical step during the escrow period to ensure a smooth, on-time closing on your Colorado Springs home.

• Earnest Money Secure: The buyer typically submits their Earnest Money Deposit (EMD—usually 1% of the price) within 3 business days, securing the contract on your El Paso County property.

• Home Inspection Scheduled: The buyer arranges their professional home inspection (usually takes about 3 hours).

• Inspection Negotiation: A few days post-inspection, the buyer's agent presents an Objection. We aggressively negotiate on your behalf to decide which, if any, repairs or credits you will agree to provide, protecting your net profit.

• Appraisal Ordered: Roughly one week after going under contract, the buyer's lender orders the official appraisal of your home.

• Appraiser Visit: The appraiser visits your property to ensure the sale price is supported by the value in the Colorado Springs market. (The appraisal is typically submitted to the lender within a couple of weeks.)

• Title and Payoff Coordination: The Title Company contacts you for your current mortgage holder details and orders the payoff to ensure a clean, seamless transfer of title.

• Underwriting Review: Once the appraisal is received and all lender conditions are met, the loan enters the lender's underwriting process for final approval.

• Final Closing Coordination: The Title Company and lender finalize all figures, confirm the mortgage payoff, and verify the buyer has met all lending requirements.

• Closing Day: Final closing typically takes place on the contracted closing date, successfully completing the sale of your COS home!